Over the past few days, I have watched commercials on GSN
and HGTV. Some commercials that I have seen are very strange, and since the
audience for GNS is so varied, there are MANY different kinds of commercials. There
are commercials for everything from Humana, a company that gives Veterans insurance,
to cookies. On HGTV, there are a lot of commercials for home improvement, such
as paints, home depot, and furniture stores. The audience that watches this channel
may be looking for ways to improve their home, or they might be looking to
move, and they want to watch to get an idea of the different kinds of houses
that are out there. No commercials are very memorable to me, but if I had to
choose two, I would have to say that one is for the Papermate InkJoy pen. The commercial
says that it will become one of the most stolen pens. It is the commercial
where the woman using it thinks about stealing it, and then there is a guy
hanging from the ceiling in a trap telling her that it’s a trap and that she shouldn’t
take it. It might be the most memorable for me because it is the commercial
that I think that I have seen the most often, and maybe because I hate most
pens, and it makes me want to try it to see if I can find one that I like.
Another one that is memorable to me is the one for personalized M&Ms. I
remember this one the most because I have wanted to get them in the past, and
every time I see the commercial I think about what I could possibly get them
for. In high school I wanted to get them to ask somebody to our turnabout
dance, because I thought that it would be cute, and then I told my sister that
that she should get them to put on her tables at her wedding. I just think that
it is a very cute idea.
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Wonderful job picking out the target audience(s) for each channel. I have never heard about these pens, but I will have to see how they write. I, too, am picky about writing utensils. I've been using felt pens lately and have been loving it.
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